Skip to content
Gustavo Sanchez Palencia

Author

Gustavo Sanchez Palencia

Leading AZPay’s relaunch

Gustavo Sanchez Palencia, also referred to as Gustavo Palencia, leads AZPay’s relaunch with the support of AI agents. That is the relationship described on the About page.

On his own site he presents himself as the founder of AZPay, AIDAX and Yebo, companies he says were sold to Layer2. He describes AZPay as a payment product with a transparent multi-processor checkout, cost routing, payment rules and sales recovery. That path started at AZClick, the digital agency and incubator he dates to 2012.

Since October 2025 he has been CTO at Rentcars. He is the creator of Trydak and builds MCP tools, including one for Google Search Console and one for WordPress. He also sits on the board of Hemp Vegan as country manager in Brazil and on the executive board of Linha Canábica. Earlier, his site lists him as VP of Technology at Remessa Online, CTO at ForSign, and a board member at Sthorm and 8D Hubify.

Articles